Cartoon eatery wins mark protection
With its corps of intellectual property lawyers, Viacom, the entertainment giant, somehow didn’t legally shield the Krusty Krab— and some interlopers soon had plans to have their way with it.
Unfamiliar with this famed eatery, and maybe not savvy about the Sponge Bob Squarepants universe, too? Well, the Krusty Krab is the fictional, featured workplace of SpongeBob and the ever acerbic Squidward. Their famous joint also has its own legendary burger: the Krabby Patty.
Both were in danger, in Viacom’s view, of falling into the nefarious mitts of IJR Capital Investments, an LLC that proposed to open a Krusty Krab restaurant and to trademark that name.
As Mr. Bill, another notable fictional character, would exclaim: Oh, no!
Fear not sea sponges. Viacom pulled up its legal big boy pants and fought back – winning its case recently with a reminder from a federal court in Houston about critical components of IP and trademark law. Hint: Use in the market matters.